25 YEARS

AMERICAN CREW

To mark the 25th anniversary of

American Crew, David Raccuglia created

a photographic campaign celebrating the

enduring style and identity of the

modern man. Drawing inspiration from

classic grooming traditions and

contemporary culture, the imagery

explores how timeless masculine style

continues to evolve across generations.

The project was produced as a

commemorative book and campaign,

bringing together portraits, fashion-

inspired editorial photography, and

cultural references that define the

American Crew aesthetic. The work

reflects the brand’s long-standing

influence on men’s style while capturing

the confidence, individuality, and attitude

of men around the world.